Setting target in hyperlink in Nationbuilder content editor

When you add an image in the content editor in NationBuilder, you see this screen:

In the drop down menu by "Target", you have the option of having the link open in a new window or the same window. If it's important for you to keep the user on your site and opening the link will take them to an entirely different site, you may want to have the link open in a new window. That way, your site will remain open in the user's browser and they won't have to make any extra effort to get back to your site. On the other hand, if the link is simply another page within your site, you may not need to have the link open in a new window.